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Privacy Policy

Last updated: April 2026

1. Who We Are

First Call Metal Recycling Ltd (trading as First Call Metal Recycling) is the data controller for personal data collected through this website. We are registered at 132 Warren Avenue, Southampton, SO16 6AE.

This policy explains what personal data we collect, why we collect it, and your rights under UK GDPR and the Data Protection Act 2018.

2. Data We Collect

Contact form

When you submit an enquiry via our contact form, we collect your name, phone number, email address, and the content of your message. This information is used solely to respond to your enquiry and arrange a collection if appropriate.

Seller identification

As required by the Scrap Metal Dealers Act 2013, we collect and retain proof of identity (name, address, and photographic ID details) for all sellers. This is a legal obligation and records are retained for the period required by law.

Analytics

We use Google Analytics 4 to understand how visitors use our website. This collects anonymised data such as pages visited, time on site, and general location (not your precise location). No personally identifiable information is shared with Google Analytics.

reCAPTCHA

Our contact form uses Google reCAPTCHA v3 to protect against spam. reCAPTCHA collects hardware and software information and sends it to Google for analysis. Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

3. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Legitimate interests: to respond to enquiries and provide our services
  • Legal obligation: to retain seller identification records as required by the Scrap Metal Dealers Act 2013
  • Legitimate interests: to analyse website usage and improve our service (Google Analytics, reCAPTCHA)

4. How We Use Your Data

We use the data we collect to:

  • Respond to your enquiries and arrange collections
  • Meet our legal obligations under the Scrap Metal Dealers Act 2013
  • Improve our website and understand how it is used
  • Protect our website from spam and abuse

We do not sell, rent, or share your personal data with third parties for marketing purposes. We will never contact you with unsolicited marketing.

5. Data Retention

Enquiry data (contact form submissions) is retained for up to 12 months and then securely deleted. Seller identification records are retained for a minimum of 3 years as required by the Scrap Metal Dealers Act 2013. Analytics data is retained in accordance with Google’s standard retention settings.

6. Third Parties

We use the following third-party services to operate this website:

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (where no legal obligation requires us to retain it)
  • Object to processing based on legitimate interests
  • Request restriction of processing
  • Data portability (where applicable)

To exercise any of these rights, contact us at 02381 224 048 or via our contact page. We will respond within 30 days.

8. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Changes to This Policy

We may update this policy from time to time. The current version will always be available on this page. We encourage you to review it periodically.

10. Contact

For any privacy-related questions, contact us at 02381 224 048 or via our contact page. First Call Metal Recycling Ltd, 132 Warren Avenue, Southampton, SO16 6AE.